Corteva CRISPR Explainer

So excited to rally a fantastic team over at Dress Code to help explain new commercial applications for CRISPR! Our big challenge on this was to distill complex science into elegant designs with a clear message, and to instill our viewers with the excitement and hope for all the future opportunities this product provides.

 

 

 

Design Frames:

 

 

Full Credits:

Directed By:
Ceci Fletcher

Design Lead:
Raúl Burgos

Design:
Leo Franchi
Ceci Fletcher

Motion:
Leo Franchi
Marta Lemos
Ceci Fletcher

Dress Code:

Producer/Head of Production:
Tara Stromberg

EP:
Brad Edelstein

ECD:
Andre Andreev

And the fantastic team over at The Creative Engagement Group!